The Taste of Tasmania
Client : Hobart City Council
Project: Taste of Tasmania visual identity
Creative Direction, Illustration & Graphic Design: Rachel Tribout
The Taste of Tasmania festival is the largest and most significant food and wine festival in the state of Tasmania. (It's also the largest festival of its kind in Australia).
I was engaged by Hobart City Council to create the visual identity of the festival and create all of the marketing collaterals and signage. The first year, the brief was to create a whimsical gateway to a birthday wonderland. I created over 35 illustrated assets that could be used stand alone, and I also composed several intricate frames to be implemented in all of the festival collaterals. The second year, the brief was to build from the brand I had created the previous year, with a focus on bees, local produce and the land. to create the visual identity of the festival. I was also tasked with creating all of the festival’s onsite signage.
