The Taste of Tasmania
Client : Hobart City Council
Project: Taste of Tasmania visual identity
Creative Direction, Illustration & Graphic Design: Rachel Tribout
At the time of my involvement, the Taste of Tasmania festival was the largest and most significant food and wine festival in Australia. The festival logo had been created by a local agency. I was engaged to create the visual identity of the festival and to create the marketing collaterals and signage.
The brief was to create a whimsical gateway to a birthday wonderland. I created over 35 illustrated assets that could be used stand alone, and I also composed several intricate frames to be implemented in all of the festival collaterals. The second year, the brief was to build from the brand I had created with a focus on local produce and the land. I was also tasked with creating all of the festival’s onsite signage.
