Snack Witch Branding

Client : No one… yet?
Project: Snack Witch Branding
Creative direction: Rachel Tribout
Illustrations, graphic & web design: Rachel Tribout

A spellbinding chocolate brand for modern witches (and anyone who loves a little magic in their snacks).

Snack Witch is a passion project, my dream brand, born from my love of chocolate, design and witches. It reimagines chocolate as something ritualistic, playful, and full of personality: small daily spells you can eat.

Snack Witch is where I get to combine all my favourite things: illustration, branding, storytelling, and craft. It’s still a work in progress, and I’ll admit I’m no copy wizard, so please forgive the not so great writing! But you’ll get the gist.

Creative direction:
The brand balances dark whimsy and bright fun. Visually, it mixes mystical motifs with bold, flavour-inspired colour palettes. The tone is cheeky and confident, a wink to witchcraft without taking itself too seriously.