James Boag Illustrations

Client : James Boag
Project: James Boag Marquee
Creative Direction: The Design Depot
Illustration: Rachel Tribout
Building & construction: Republic Event
Event Management: The Big Group
Photography:Marcel Aura

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James Boag is one of Tasmania’s most popular premium beers with a loyal following Australia-wide. 

With an elaborate marquee planned for the 2017 Melbourne Cup, I was engaged by The Design Depot to create the illustrations to uniquely brand the interior and collateral for James Boag.

The theme was Tasmania and its icons so I set to work on illustrating images of our most notable exports such as cheese, beef and seafood as well as pay homage to experiences that the island state has to offer her visitors.