Art Direction + Graphic Design

I take your project from
concept to finished artwork!

Good design communicates a clear message to your audience. My visuals have personality, and as an illustrator,
I understand how to integrate illustration into the design.
I create assets that are fun, unique, and that will appeal to your audience.

I’m a trained graphic designer and honed my craft working as a in-house designer and freelancing with many design agencies. With a wide-ranging and diverse set of skills and a strong background in art direction, I can create your visual brand identity, website graphics, signage and more, taking them from concept to project completion.

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My process:

BRIEF

It starts with your brief where I discover as much as possible about the project, concept, context and target audience.

DISCOVER AND INTERPRET

I’ll review the brief, and then we’ll jump on a call and deep-dive into the project, the context and the client.

Next, it’s about defining the best approach for your project. I’ll look at similar projects, brain-storm insights and ideas, then review campaign strategies and outcomes; it’s all about the research.

At the end of this part of the process, we’ll have a finalised design brief and a vision for the final outcome, including the tone, direction and deadlines for the project.

CONCEPT CREATION

During this part of the process, I’ll translate the design-brief vision into reality. I work quickly, and my approach is fluid and adaptable. Through testing and visualisation, we’ll collaborate to determine the best approach.

DESIGN, ILLUSTRATION AND FINISHED ART

Taking feedback from the concept creation stage, we’ll make final decisions and start production. I work using the medium best suited to the project to create finished art that will meet the brief down to the last detail and set your product or brand apart from the rest.