Gender Pay Gap Awareness 

Client: Tasmanian Government
Project: Gender Pay Gap Postcard
Creative Direction, Graphic Design & Print Management: Poco People
Illustration: Rachel Tribout

Collaboration with Kelly  Eijdenberg at Poco People.  The aim of the postcard is to appeal to students attending University of Tasmania (and possibly other young audiences) to inform them of some of the facts around the difference in men’s and women’s earnings.  The postcards  are on display at the UTAS ‘Gender Pay Gap’ forum. Additionally they may be distributed to colleges, schools and other UTAS and TAFE campuses.

And the photo is taken from Poco People's Facebook.